Privacy policy.

South William Clinic (also operating as SW Clinics, “we”, “our”, or “us”) is committed to protecting your privacy and ensuring your personal and health-related data is handled securely and transparently. Please take the time to review this notice, which explains what information we collect about you, how we use it, and your legal rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).

South William Clinic is the data controller of the personal data collected via or in connection with swclinicgroup.com and any associated applications or digital booking channels (the “Site”).

South William Clinic is registered in the Republic of Ireland with its registered office at 48 South William Street, Dublin 2, D02 T212, Ireland.

What Personal Data Do We Collect About You?

Because our Site focuses on clinical consultation, treatment education, and appointment administration across our Skin, Body, and Longevity categories, we collect personal and health-related data when you interact with us online or in person. This information includes:

• Contact & Identity Details: Your name, email address, phone number, date of birth, gender, and preferred clinic location.

• Consultation & Medical Data: Information you provide when requesting a consultation, booking a treatment, or completing a pre-treatment medical questionnaire (e.g. skin concerns, medical history, allergies, medications, aesthetic goals, or treatment preferences).

• Booking & Transaction Details: Records of consultation bookings, deposit payments, treatment history, and appointment attendance. (Note: Online purchases of physical skincare products are processed separately via our dedicated retail platform at southwilliamclinic.com).

• Communications & Records: Details of your interactions with us, including enquiries via contact forms, WhatsApp, email, or social media channels.

• Technical & Usage Information: Information collected automatically using cookies and similar technologies (e.g. pages viewed, time spent learning about specific treatments, IP address, device type, and browser settings).

What Do We Use This Personal Data For?

Depending on how you use our Site and services, we process your personal data for the following purposes:

• To Schedule & Deliver Treatments: Managing consultation requests, scheduling appointments, and providing personalised clinical, skin, body, and longevity treatments.

• Clinical Care & Assessment: Reviewing medical history and skin/body assessments to ensure requested treatments are suitable and safe for you.

• Customer Support: Responding to enquiries, managing appointment adjustments, and handling pre- or post-treatment care questions.

• Site Improvement & Optimisation: Analysing usage trends to improve clinic information, treatment guides, educational content, and user experience.

• Marketing & Communications: Sending newsletter updates, clinical insights, new treatment announcements, or promotional offers where you have consented or where permitted by law.

• Security & Compliance: Protecting our business, preventing fraudulent bookings, and complying with healthcare, legal, and accounting obligations.

Legal Basis for Processing Your Data

Under GDPR and Irish data protection laws, we rely on the following legal bases:

• Performance of a Contract: Processing necessary to manage your booking, perform consultation services, or fulfil a contract with you.

• Consent: Where you have explicitly opted in to receive marketing updates or provided information via our online contact and consultation forms.

• Special Category Data (Health Information): Where health or medical information is provided for consultations or treatment suitability, we process this data with your explicit consent or for the provision of health and aesthetic care services under appropriate professional standards.

• Legitimate Interests: To operate, promote, and grow SW Clinics, ensuring we offer high-quality clinical guidance, responsive customer service, and a secure digital environment.

Marketing Preferences

We like to keep our clients updated on new clinical offerings, treatments, and advice. Depending on your preferences:

• We may send marketing communications by email, SMS, or post.

• You can opt out or unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us directly at info@southwilliamclinic.com.

• If you opt out of marketing, we will still send essential transactional and service messages (such as appointment reminders, consultation confirmations, or post-treatment care instructions).

Who Do We Share Your Personal Data With?

We do not sell your personal data. We may share your information with trusted third parties under strict confidentiality agreements, including:

• Clinical & Booking Software Providers: Secure medical records software, practice management tools, and online booking platforms.

• Payment Processors: Secure third-party payment gateways handling deposit or treatment booking payments.

• Professional & Legal Advisors: Medical directors, legal counsel, accountants, and insurers where necessary.

• Regulatory & Law Enforcement: Government or regulatory authorities when required by law.

• Corporate Restructuring: In the event of a merger, acquisition, or sale of assets, client records may be transferred to the successor entity under equal privacy protections.

International Data Transfers & Retention

• Storage & Transfers: Some of our software suppliers may process data outside the European Economic Area (EEA). When this occurs, we ensure standard contractual clauses (SCCs) or equivalent recognised safeguards are in place to protect your data.

• Data Retention: We retain clinical and appointment records in accordance with legal requirements for medical/aesthetic documentation, accounting, and tax compliance. Once data is no longer required for treatment history, legal defence, or administrative purposes, it is securely deleted or anonymised.

Security

We implement appropriate technical and organisational measures to safeguard your data. Online communications and form submissions via swclinicgroup.com use SSL encryption technology. While no internet transmission can be guaranteed 100% secure, we regularly review and upgrade our security practices to protect client information.

Minors

Our Site and treatment offerings are intended for individuals aged 18 and over. We do not knowingly collect or process personal data from children under the age of 18 without explicit parental/guardian consent where allowed by medical regulations.

Our Site uses cookies and similar tracking technologies to ensure core website functionality, measure performance, and deliver relevant information about our treatments. For more detail, please consult our dedicated Cookie Policy.

Your Rights

Under data protection legislation, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.

• Rectification: Request corrections to inaccurate or incomplete data.

• Erasure: Request deletion of your data (subject to legal retention requirements for medical/financial records).

• Restriction & Objection: Object to or restrict certain processing activities (including direct marketing).

• Data Portability: Request transfer of your data to another service provider where technically feasible.

To exercise any of these rights, or if you have concerns regarding how your data is handled, please contact us using the details below. You also have the right to lodge a complaint with the Data Protection Commission (DPC) of Ireland.

If you have questions, feedback, or requests regarding this Privacy Policy or your data, please contact us:

• Email: info@southwilliamclinic.com

• Address: South William Clinic, 48 South William Street, Dublin 2, D02 T212, Ireland